Meta Gen AI

INTRODUCED THE WORLD TO ‘A.I. INFLUENCERS’ THAT YOU CAN TALK TO, LEARN FROM AND EVEN FOLLOW ON SOCIAL MEDIA.

What if an AI persona had an Instagram? What would their feed look like? For the launch of Meta’ s new AI product, this was our task — creating stories, reels and stills to bring these characters to life. We were responsible for characters played (controversially) by Kendall Jenner, Naomi Osaka, Charlie D’Amelio, and more. We also had an Alien name Alvin. 👽

Over the span of 3 month, my partner and I lead a team in the creation of over 100+ social assets — crafting the personas, shooting and editing video, and creating AI-generated images — all on a rolling weekly basis.

PRESS

The New York Times, The Wall Street Journal, Rolling Stone, and more

Agency: Laundry Service

CCO: Matt Walton

CD Copywriter: Anthony Falvo,

AD: Zach Stremmel

CW: Dolly Lamando