Direct Auto Insurance
What do Tonya Harding, Johnny Manziel, and Fat Joe have in common?
Auto Insurance. Obviously.
In our brand relaunch for Direct Auto, we embraced a cast of celebrity talent in need of a second chance, just like the brand’s audience. After all, celebrities are just like us. They have trouble with the law, financial problems, and lose their job. Sometimes three times in a row. None of that matters to Direct. I mean, if they hired Tonya Harding to be their spokesperson, you really have nothing to worry about.
ECD: Nick Sonderup
CD: Estefanio Holtz
CW: Anjali Rao
AD: Rachel McEuen